ASO Executive (Google Ads) Job at Technozer Solution, India

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  • Technozer Solution
  • India

Job Description

  1. Plan and execute ASO strategies to improve app ranking, visibility, and downloads.
  2. Manage and optimize Google Ads campaigns (Universal App Campaigns, Search, Display, and Video).
  3. Conduct keyword research for app stores and ensure optimized titles, descriptions, and metadata.
  4. Perform competitor analysis to identify trends, opportunities, and gaps.
  5. Monitor and analyze campaign performance metrics (CPI, CTR, Conversion, ROI).
  6. Run A/B tests for creatives, app screenshots, descriptions, and ad campaigns.
  7. Collaborate with the design and development team for better creatives and app store assets.
  8. Track and report performance using tools like Google Analytics, Firebase, App Annie, Sensor Tower , etc.
  9. Stay updated with the latest ASO and mobile marketing trends.

Job Tags

Permanent employment, Full time,

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